Aviation Ads 1959: Vickers Vanguard

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Vickers Vanguard Aviation Ad 1959

PROFIT with the NEW VICKERS VANGUARD
FOUR ROLLS·ROYCE TYNE JET-PROP ENGINES

PROFITS CAN BE INCREASED
At 65% passenger load factor the new Vanguard, in its 139-seater thrift layout, can operate at a 10% clear net profit 'with fares ranging from 29-50 % below current tourist rates. In calculating these figures, actual routes, current fares and current costs have been used.

FLEXIBILITY IS IMPROVED
The graph takes no account of another outstanding aspect of the new Vanguard-its operational flexibility. This jet-prop advantage permits low level routing, holding stacks, and diversions without operational crises or financial losses.

How can such assured claims be made for the new Vanguard? Because it was designed for the realities of airline economics!

ONLY THE VANGUARD HAS ALL THESE FEATURES
425 m.p.h. cruising * Seat-mile cost as low as one cent per seat-mile * Freight capacity 10 tons at normal densities *Full routing and A.T.C. flexibility * Can use normal existing airfields *Quick turn-round * No airfield noise problems * Quiet, smooth flight * Ten years' unique Vickers Rolls-Royce jet-prop experience

The attraction of cheap rate tickets has already been proved on long distance routes. On North Atlantic flights 60% of all passengers now travel at economy fares.

A similar cut in fares would be equally popular on short and medium-haul routes and be the means' of boosting traffic considerably. The only aircraft capable of bringing about these reductions, and making a profit, is the Vickers Vanguard. In its economy class layout, the Vanguard has over 50% greater profit "potential than any competitive airliner. By a substantial margin its seat-mile costs are the lowest on offer today.

Vickers Armstrong Aircraft Limited - Weybridge Surrey